Marketer · Educator · Researcher
I study how creativity shapes the way leaders think, work and grow.
I’ve spent 30 years in marketing and brand strategy, from television to the classroom. Today I teach digital and visual marketing at UT’s Haslam College of Business, plus human-centered leadership and design in the Smith GLS Honors program.
Where to start
Research & Writing
Creativity, human-centered leadership and change. Book chapters, my dissertation and the book in progress.
Teaching
Topic-by-topic resources for Marketing 465 and 475, with activities and quick checks you can come back to.
BombDiggity, LLC
Human-centered design for leadership, change and transitions, with Lane Morris, PhD.
The best part of the job
Watching students walk across that stage, ready for what’s next.
Recent writing
Book chapter · 2024
Human Centered Leadership
With Lane Morris, PhD, in The Sage Handbook of Human Resource Development
Book chapter · 2023
Digital Advertising
In The Most Amazing Marketing Book Ever, Mark Schaefer and friends
Doctoral research
Playing the Creative Advantage
Creative role identity of female leaders in sports media marketing
Monthly newsletter
Human Centered Leadership & Change
On LinkedIn, with Lane Morris, PhD
From the blog
Insights from the classroom and marketing I notice in the wild, plus the occasional student project worth celebrating.